For Maximum Return, You Must Include your Unique Selling Proposition in Your Marketing
Tens of thousands of businesses waste tens of thousands of dollars on brand or image advertising hoping to get clients. Follow the lead of Federal Express and Dominos Pizza and use your Unique Selling Proposition as the cornerstone of your marketing.
Copyright (c) 2008 Paul Flood Marketing, LLC
In the world of professional marketers, there is an ongoing debate about the value of branding and its worth as an investment for you, the small business owner. Many agency and media reps tell clients, “You need to get your name out there and build your brand so that when a prospect has a need for your product or service, they will think of you.”
