What Are Your Clients Saying About You?
Internet marketing is becoming a complicated thing these days. It isn’t just having a website for your spa or salon anymore. It now involves search engine optimization (SEO), Internet advertising, blogs, and social networking sites like MySpace and FaceBook. And lately, there has been a influx of business directories that allow the unmonitored posting of comments about your business. Hopefully they are positive, but because you don’t control them… they might be negative. However, you do need to know what is being posted about your business. Here’s a list of the most popular sites — feel free to add your comments about others I may not have listed. [On most of these, you have the ability to add photos of your business, add a description of services and even pay for a premium listing in their directory. This payment would be categorized as Internet advertising in your marketing budget — and in my opinion is a much better (and cheaper) investment than a printed newspaper.]
