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Learn the 9 reasons why follow up is such an important part of your marketing strategy.

There are 9 reasons why follow up is such an important part of your marketing strategy. I’ll explain each one briefly below.

1. Build relationships

People need to learn to trust and like you before they’ll enter into a relationship with you and that takes consistent connection. Follow up with people to let them know that you are sincere in wanting to form and nurture an ongoing relationship, that you understand their concerns and problems and that you’re in for the “long haul”.

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Most of you engaged in a home business have probably been taught that there is a 4-part formula to making a sale. You might have been learning the following formula on how to spend your time with a prospect when in fact you’ve been learning the formula for mistakes!

Are you afraid of the word “selling”? You’re not alone. Most people are not aware that there are steps to closing. They think if someone is a good sales person, it’s because they the gift of gab. In fact, a sales person with a good closing ratio has had to develop the necessary skills.

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4 Trust-building ways to cold call without pressure

Sometimes we need to make a cold call to a potential client who has “vanished.” Perhaps a lead suddenly went cold, and it’s our job to reconnect with them. But we’re not sure how to make the call without coming across as aggressive.

There can be lots of reasons a potential client “vanishes.” And many times it really doesn’t have anything to do with us or our cold calling process at all.

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