Bizicle.com

Being consistent as a challenge.

There are two conflicting yet completely true pieces of advice many companies have to be aware of: always be prepared to update your image, and be consistent.

But how can you be consistent if you need to change things to stay with the times, and how can you stay with the times if you need to remain consistent?

This is the question many companies face, and some don’t handle it as well as others. To ensure you’re company doesn’t suffer from these apparently mutually exclusive tidbits of wisdom; here are a few points to be aware of.

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So you’re looking for careers in financial planning? A career in this highly competitive field can be one of the most satisfying and rewarding careers you will ever have.

Of course, careers in financial planning are very competitive, and does require some good marketing skills to acquire clients. Here is a list of the duties this job entails, so you can make an informed decision about whether or not this might be the career choice for you.

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How “hopeium” triggers the cold calling blues

Why do we avoid cold calling more than any other selling activity? Because we dread the experience of rejection that it often carries. Each time we pick up the phone, we hope it will result in a sale. And so we naturally experience pain and frustration when we are rejected.

If you’re like most people, trained in the traditional mindset around cold calling, you’re hoping to at least make an appointment before you even begin talking to the other person.

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Were you to walk into a lesson on ‘An Idiots Guide to Making a Sale’, lesson one might start off something like this:

‘Clearly define who the main decision maker in the client environment is. If you are pitching to a company this is more often than not the Managing Director or CEO of the company. Convincing the main decision maker to purchase your product is tantamount to making the sale therefore all efforts should be aimed at this eventuality’

The teacher might go on to say something on this line:

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Rejection isn’t what it used to be.

In the old days, you could call or visit a prospect and he or she would say, “I’m not interested.”

It stung a little, partly because it seemed so final, and perhaps you hadn’t even started your presentation.

But it was clear. It said, “Don’t waste my time or yours.”

Those were the good old days of rejection.

I haven’t heard a direct, unequivocal “NO” in ages, which makes me wonder if something awful has happened to rejection.

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Here are a few things to consider while deciding which road to turn down next in your business. Where the heck am I going? How are the things I am doing now working for me? How have I done this past year compared to what I wanted to do? How will this year be different? What am I consistently not doing that would have the greatest impact on taking my business to where it should be?

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4 Trust-building ways to cold call without pressure

Sometimes we need to make a cold call to a potential client who has “vanished.” Perhaps a lead suddenly went cold, and it’s our job to reconnect with them. But we’re not sure how to make the call without coming across as aggressive.

There can be lots of reasons a potential client “vanishes.” And many times it really doesn’t have anything to do with us or our cold calling process at all.

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Ah, Powerpoint. How did we ever manage without it? It’s become such a fundamental part of business life that the thought of getting up in front of an audience and not using it seems practically heretical.

Yet such is the ubiquity of PPT that more often than not it is either overused (i.e. used when it isn’t really necessary), underused (i.e. users are not taking advantage of its more interesting functions) or, most commonly, misused (i.e. used in such a bad way that it detracts from the message the presenter is trying to convey).

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