Conversation Comparing Two Online Products - $5 And $50,000 - Part Iii
Sean: Yes, people with more education. Probably people with higher incomes on average across the board. People that are perhaps willing to work harder. Any other ideas here? Okay, let’s take one more question and then I’m going to open this up to questions and maybe do a quick review of this blue print.
After we have this split here, where we got 500 people that went to a $10 page and maybe 10 of them bought, or maybe even twenty of them bought, and then we had 500 people who went to this $50,000 page. Let’s just assume that nobody bought. Because the odds are more like 1 in 10,000. Most people won’t buy a big product like that until they’ve has several encounters with the person who is selling it, So whether it’s telephone, e-mail, or mail or whatever, they generally have several encounters before they spend that kind of money so they’re probably not a sale, but their on our list. Now, let’s just assume that next week, both of these groups of individuals receive an e-mail for a fabulous new product that really has a lot of value, say this product has $1500 worth of value.
Say you come up with a new product and it really has some value, I just don’t want to throw a number out here,say it’s worth $1500. And you make it available for a one time offer of $500.And I’m going to open this call up in just a second and this is going to be the question: What’s the difference going to be in the response to this $500 offer to the 500 people who were exposed to a $10 product versus the 500 people who were exposed to a $50,000 product? I’m going to go ahead and open the line now.
Caller: My first guess is you’re going to have a third to a half of the higher end people will respond or at least will inquire more about that $500 product and a very low percentage of the $10 folks aren’t even considering it unless you give them a payment plan.
Sean: Yes, I think that you are absolutely right. You’re absolutely right. What are some other observations on this particular scenario?
Caller: Expectations. They have different expectations of where they are coming from.
What do you think about and we’ll wrap things up here in a second. What is the difference between the subscriber that see you as a $50,000 person versus a $10 person?
Caller: Sean, it’s probably going to be willing to implement the idea that you present to them a lot easier without a bunch of rebuttle and ‘yeah, buts’.
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Sean Mize is an internet marketing strategist who teaches internet marketers how to increase their income by creating high ticket classes and coaching programs.
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