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Advertising know-how for Sales Vacancies online

In the not too
distant past, Sales Vacancies were advertised almost
exclusively in newspapers. And so, for example, if anyone was
interested in pharmaceutical Sales Vacancies they would need
to buy the Daily telegraph on a Thursday.

Nowadays, the advent
of the Internet has changed that scene dramatically. Online
advertising of Sales Vacancies is rapidly growing in
popularity, not least because it is usually only a fraction of the
price of the corresponding newspaper advertising. As a recruiter, say
10 years ago, I would spend perhaps £1000 a week just to get a
few lines in one issue of a newspaper. As a recruiter today I could
buy a 50 vacancy package on an Internet jobs-board for two or three
hundred pounds.

Using this new
advertising medium does, however, require the advertiser to indulge
in some different ways of thinking:

In the
newsprint days advertisements for Sales Vacancies would
mostly be presented individually and “complete”. In other
words all the relevant information would be there immediately in
front of the reader. On the Internet jobs-boards, Sales Vacancies
are usually presented in lists, with only their titles and some
headline information in view. The idea being that if the reader is
attracted by a title then one click will deliver the rest of the
information
For this reason
a new advertising design strategy is needed. The title and
introductory information needs to persuade the reader to click .
Much more effective, therefore to open with something like “High
basic salary + bonuses” rather than, say, Experienced
sales-person, with own transport, required. Plenty of time to list
the required qualifications and experiences in the follow up data.
When advertising , so its worth going for a “good”
advertising to pull in the maximum numbers of candidates and fill up
the data base.