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Truth In Advertising

When you promote on the internet, you are not only promoting your product, service or affiliate programs, you are also promoting YOURSELF. Truth in Advertising is something we should all adhere to.

During the last year we have seen a big change in how marketers promote their products. We believe that truth in advertising will get you much farther than hype, dishonesty or misleading ads/subject lines. If you use these tactics most, if not all, the people will shun you and refuse to sign up under you for any program or service you promote. This is FACT.

When you promote on the internet, you are not only promoting your product, service or affiliate programs, you are also promoting YOURSELF. Everything you write or do reflects on you and how other marketers view you. How you represent yourself determines whether you will be respected and taken seriously or not.

There are so many marketing newbies these days observing how other marketers promote their products. BUT they may not be picking up good advertising skills by doing this. Over the last while there have been a larger number of marketers using what we call “Dirty” tricks in their subject lines in order to get you to open their email. This actually doesn’t do the marketer any good, because as soon as their email is opened, the person that has been ‘duped’ by the subject line feels cheated and deletes the email, but not before making note of the persons name and/or referral URL so they can make sure to NEVER sign up for their programs again.

This is an inappropriate way to promote any opportunity. These are just a few examples of inappropriate subject lines:

“Activate your account, please”

“YOUR ACCOUNT HAS BEEN TERMINATED”

“Remove!!”

“Your Account Has Been De-Activated”

“From Admin”

“Congratulations you won free software”

“Admin - Your Confirmation Required”

“Notification of Payment Received!!”

“Paypal Notification”

“URGENT - You Must Confirm Your Free Position Now !”

“Your commission check”

“Confirmation Required”

“You’ve made another commission!”

Some of these marketers actually tell you these are GOOD and EFFECTIVE marketing tips. Yes, these subject lines may get the reader to open it because they believe it is from a program they might have just signed up for or they think it is indeed a commission notification. But when they find out what the email is really about, 9 times out of 10 they will delete it. Now, is that a good marketing tip?? Do you really think that a reader will actually go to your site and sign up under you when you tricked them into opening up the email in the first place?

You do not need to use these types of tactics to get traffic to your site, there are other HONEST ways to achieve that. If you are going to promote your opportunity, do it with taste.

I try to provide our own members with a Safe, Honest and Responsive way for anyone to promote their ads. This is our “Mission”. Many other safelist owners are now demonstrating this same “Mission”. We do this, because we CARE about all of our members and want to make sure their stay with us is an enjoyable one !

Always remember these words, they work in the marketing arena as well as everyday life….. HONESTY IS THE BEST POLICY. If you adhere to honest marketing ethics, then you will gain respect , admiration and SIGNUPS!!

They will KNOW they can depend on YOU!

About the author

Val Burnett is Owner of many responsive marketing programs found at http://www.mbpadvertising.com/
Plus publisher of BizMajic News 40,000 Subscribers http://www.bizmajic.com
“Our business IS our Customers“

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